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How do you leverage 8,000 domain names to create the largest buy-local network in the world? Colin Pape, president of, answers this question and more as he describes how he built — serving a town of only 16,000 residents — into a $100,000+ business, and is now scaling it across thousands of Shop[CityName].com domain names. Pape is also taking on Google by filing a U.S. Federal Trade Commission complaint for anti-competitive behavior.

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