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Microsites used to be all the rage. Everyone had one, it was easy to rank on search engines, and website owners made lots of money from advertising.

But times change, Google continues to refine their ranking algorithm, and microsites are all but dead. Or are they?

Today’s guest has made a career out of long-tail and traffic and continues to innovate. In this interview, we learn how he started, what used to work, and how today’s environment requires a much different strategy and set of tactics than just a year ago.

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