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Transcript:
Hey what’s up this is Jonas Nielsen
Chances are, if you’re watching this video, you’ve heard again and again and again how important it is to deliver value to your audience.
If you don’t deliver any value, your audience is going to stop paying attention to you.
So if you want to consistently get sales online, and be in business for the long haul, you need to be giving value and delivering results.
The best way to do this, is to create content…
Learning how to create content that makes you money is one of the most important things you can do as an online marketer.
So how do you do that?
Here’s a simple, and very effective method that I learned from Frank Kern, and I want to share it with you, because it’s very very powerful…
This method is known as the ‘Results In Advance Method’, and it’s one of the best marketing methods I’ve ever learned, in my entire online marketing career, period.
So what I want you to do, is listen, pay attention, watch this video carefully, and if you can, get yourself a blank piece of paper and have a pen ready, because I’m going to draw some stuff here that you might want to copy…
Okay, so … the first thing I’m going to draw, is this line right here, in the middle.
On one side of the line, I’m going to draw this little guy over here.
This little guy over here represents your prospect.
On the other side of the line, I’m going to draw a symbol of the desired end result, that this prospect wants to achieve.
So if you’re in the Make Money Online niche, or Internet Marketing niche, the symbol over here could be a $ sign.
If you’re in the dating niche, you could draw a little heart like this.
No matter what niche you’re in, there’s always a few basic necessary steps that the prospect needs to take in order to go from where he is, to where he want to be.
These basic necessary steps are some of the steps your prospects absolutely needs to take in order to get to the desired end result over here.
Let me give you an example; in the make money online niche.
Let’s say we got our prospect over here, and let’s name him Bob. Bob wants to make money online as an affiliate marketer, selling other peoples products.
What does Bob need to do first?
First, Bob needs a product to promote. Picking a product to promote is one of the first basic necessary steps that he’ll ever take.
Now what? Bob has now picked a product to promote. What the next step?
The next step is to build a marketing funnel, around the product that Bob has chosen to promote.
Bob needs to build an email list, he needs to create landing pages, and he needs to deliver value to his audience. It’s all part of the marketing funnel.
Once Bob has got a functioning marketing funnel up and running, it’s time to get traffic.
And the next step I’ve put here is Getting sales.
You see?
These are the topics you want to create content about.
You can write a blog post, make a video, or record an audio recording about any of these basic necessary steps…
Start with creating a piece of content about step 1, then another content piece about step 2, 3, and 4.
Then, at the end of your content, you want to make a quick CTA, and this is where you can link off to a product that you’re promoting.
I’ll give you a great example about how you can do this in a sec, but first…
Let’s take another quick example in the dating niche.
Let’s call this guy Steven.
Steven is a regular single guy who’s looking for a girlfriend.
But he’s terrified of approaching and talking to girls.
What’s the first step Steven needs to take if he wants to meet girls and get a girlfriend?
He simply needs to approach girls. So that’s the first thing Steven wants to learn.
Once he has learned about how to approach girls without getting a drink thrown in his face, the next natural question Steven is going to have, is: What do I say to her after I’ve approached her?
So the next basic necessary step would be the Conversation. Steven wants to learn about how to talk to girls, what to say, when to say what and so on.
Then what?
Well at some point Steven will want to move on to the next phase, which is Getting Her phone #.
And after he has gotten her phone number, he will eventually want to ask this girl out on a date.
Alright.
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