Watch this video to see how to increase the conversions on your call-to-actions (CTAs) and contact forms. https://go.ht/forms
In Daryl’s training, you will learn how to improve your conversions on your websites and landing pages and meet Monika to talk about interactive and personalized content with a demo at https://go.ht/forms.
Using quizzes, calculators, surveys, and logic-oriented forms, you can get a significant boost in conversion rates.
Micro-conversions -A micro-conversion happens when a step toward your end goal is achieved, like subscribing to a newsletter, downloading an ebook, or watching a product video. But Interactive Content is the ultimate micro conversion!
Your site’s conversion rates can give you clues to help understand the user experience. A low conversion rate might indicate a poor user experience, so you’ll need to investigate and uncover the pain points and blockers your users are experiencing. A high conversion rate probably means you’re doing something right, so you might want to try replicating that success on other parts of your site. https://go.ht/forms
Sometimes the secret to improving your conversion rate is as simple as changing the colors of your call to action (CTA) button, using a larger font, or having fewer fields in your sign-up forms.
Minor improvements to your site or product are beneficial, and they may result in a small and temporary uplift in your conversion rates—but if you want to improve your conversion rate in a more meaningful and significant way, you need to look at the big picture. https://go.ht/forms
You need to discover what your users really want, and then give it to them.
Optimization of CTA
Attracting the wrong type of visitor (target audience) to your website.
Using the wrong traffic channels for your best traffic target
The offer is not resonating with the visitor: your website doesn’t have what the visitor wanted or you didn’t demonstrate the best benefits.
CTA Risk: Using the incorrect offer (perhaps too much too soon) or poorly optimized CTA wording. Start with a micro “yes” or a free or very low-cost trial or e-book.
People cannot find the CTA; people get confused and leave.
Your website does not look trustworthy. No reviews, social proof, testimonials, or other well-known logos (or seals of approval) or other trust signals.
The website loads far too slowly.
Website issues: the overall experience is poor. Bad colors, mobile compatibility, screen size issues, broken links, or no SSL.
Things don’t appear to be right.-Copy is stale looking, copy or headlines are outdated, headlines are “not compelling” or images or icons are outdated. Most sites need to be updated every 3-5 years.
No Scarcity Copy (Time or Supply), or no encouragement or ease of “Now Conversion”. Make it as easy as possible or have exclusivity if you act.
Increase your conversion rates with Mico-Conversions and Interactive Content via Quizes, Surveys, Calculators, and logic-based forms. Give users what they want, and that is a personalized and interactive experience.
Surveys find what drives people to your website- To convert your visitors, you need to understand what they want and care about, and in particular what drives them to your website or product in the first place. One of the best ways to find out is to ask them to describe what brought them to your site and what they’re looking for in their own words.
Place an on-site survey on a high-traffic page: Ask your visitors to introduce themselves, tell you why they’re visiting your site, and whether anything is stopping them from taking action.
Set up a post-purchase survey to ask customers who’ve just converted what persuaded them—and what almost stopped them!—to find out what does and doesn’t work. https://go.ht/forms
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