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In the past, through its portfolio of category-killer, industry-defining domain names, ZipSmart sites hosted geography-based directories and allowed companies to own their zip code online for products and services and — in the process — to generate customer leads.

Today, with Google’s Panda and Penguin updates and with Google+ Places’ being prioritized at the top of Google search results, ZipSmart has had to completely rethink its business.

Jake Ackerman, the founder of ZipSmart, came on more than two years ago to talk about his fast-growing company. We’ve caught back up with this entrepreneur to see how his business model has changed and hear about the challenges he’s facing today.

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