Hey what’s up this is Jonas Nielsen

Have you ever wondered what the best way to write emails to your email list is?

Whether it’s for your automatic autoresponder emails or your one-off broadcast emails?

I’m talking about emails that makes you a lot of money while at the same time increases the relationship you have with your list.

That’s what you’re going to learn in this video

– You see,

We all know the importance of building an email list that knows, likes and trusts us.

The problem is: Too much pitching will kill your email list

And too little value given will also kill your email list.

So the key is to have the right balance of value and pitch

So how do we do that?

What we have here is a formula, or blueprint if you will, that you can use to make sure you maintain a great relationship with your email list, while at the same time making a lot of money.

It’s known as the “CCPC email marketing formula”…

I wish I could take credit for this formula, but I learned these marketing techniques from Frank Kern, one of the greatest marketers in our industry.

Okay so here we go.

The C stands for Content, the P stands for Pitch.

So the idea here is, your first email should be Content, your second email should also be Content, your third email should be a pitch, and then your fourth email should be content again.

This structure is generally great to follow because there’s a great balance of value and pitch.

Now that doesn’t mean that you won’t make any money from these content emails, because what you want to do at the end of the content, is do a quick short little pitch.

Let me give you a quick example of how you could do that…

So you create a piece of content, it could be a blog post, a video or an audio recording.

Once you’ve given something of value in that content

You could say something like this at the end:

“…so I really hope you liked this piece of content. If you’d like to know more about these THINGS that I just shared with you, I highly recommend that you check out this course called “AWESOME COURSE 3000”, I got this myself because I wanted to learn about THESE THINGS and I’ve learned so much more than I ever imagined. Just click the link below if you’re interested in checking it out, and I’ll see you later”

So that would be your short quick little pitch at the end of your content.

Obviously there’s many ways to do it, I hope you get the point.

If your content was at least decent in quality, the people who get to the end of your content will check out the product you are promoting with open arms because you gave them value first. So the content kinda sells the product you’re promoting that way.

If you don’t know how to create content yourself, don’t worry. It’s simple. I’ve made a great video about creating content that makes you money, using a method known as the R.I.A method.

I’ll leave a link to it down below this video.

Let’s step back for a second.

Here’s the idea:

There’s this thing, called a “Goodwill Meter”…

When you get a new subscriber to your email list, the Goodwill meter is going to be somewhere in the middle if you do things right.

From there, everytime you send out a pitch email, your goodwill meter is going to go down just a little.

Now if you keep sending out pitch emails without ever sending out any value, this meter is going to be depleted, and that’s how you kill an email list.

On the other hand, everytime you send out a content email, your goodwill meter is going to go up just a little.

So it’s important to keep the right balance of value and pitch in order to keep a healthy goodwill meter. (or a healthy relationship with your list)

You don’t have to follow this outline exactly like this every time, I don’t always send my emails in this order, but it’s a very good formula to follow.

The big idea here is just to keep it at around 75% content, and 25% pitch.

If you have any questions just leave a comment below this video in the comments section,


If you’d like to learn more about the R.I.A Method, and how you can create content that makes you money while increasing the desire, need and trust in you and the product that you’re promoting, just click the link below this video and I’ll show you how to do that.

See you there.

Check out other video on my channel:

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