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Jason Davis’ wife called him crazy when he bought for $75,000 in 2002. But four years later Davis sold it to Jobster for a six-figure price. He realizes that his end users — the people who buy his job- and recruiting-related domain names — don’t wake up in the morning thinking about spending five figures on a domain name that day. He knows he must give them a reason to do so — and he does that by framing the price of the domain in terms the buyer best relates to.

In this show, Davis describes how concentrating his efforts on a single domain name niche helps him make stronger industry connections, earn more in sales and find more entrepreneurial opportunities in his area of expertise.

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