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“I’ve got the brains, you’ve got the looks / Let’s make lots of money” — lyrics to a song released in 1985 by UK-based Pet Shop Boys.

That’s the same situation that many developers and domain name owners hope to achieve by forming a joint venture — combining their respective strengths to make lots of money.

But how do you progress from the “we just met” phase to the “we’re partners and wildly successful” phase? What if the domain name owner receives an offer to sell the domain that they can’t refuse? Or what if the developer fails to deliver on the timeline and thresholds that were agreed to prior to the joint venture?

All these questions — and more — are answered in this interview.

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