Frans van Hulle, CEO of a top global lead gen company, bought a two letter .COM, ran it as a parallel brand, and was so impressed with the results that ReviMedia just announced they’re rebranding to What does this highly successful, number-driven serial entrepreneur understand about premium domain value that most CEO’s don’t?

In this interview, we discuss:
(i) Why they decided to create a parallel brand for their lead gen platform
(ii) Why they fell in love with
(iii) What were the challenges and advantages of building a brand on a 2 letter .COM which wasn’t
the initials for their current business
(iv) What value they can put on the advantage a 2 letter .COM brings
(v) And the enterprise value of a 2 letter .COM to an organization like theirs

Check out for more info (watch the full episode here )!

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