Serial entrepreneur Michael Gargiulo, CEO of, rejoins us to discuss the ongoing success of, the decreased cost of customer acquisition provided by an Exact Match Domain, and his novice Forbes article where he tries his hand at exact match domain valuations. He and Andrew Rosener of, the #1 global expert in domain valuation and creator of the domain industry standard’s valuation methodology, The Rosener Equation™, get into a heated debate about how to value EMDs, and a Royal Rumble ensues!

Hear about the eight recent offers on and its increasing market domination, which Gargiulo says are in large part to permanent VPN market differentiation and mechanics in marketing offered by an Exact Match Domain. Plus, Andrew Rosener makes predictions about a major shift in EMD values in the near future.

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