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John Feber wrote an affiliate-tracking software program in 1997. His brother, Scott Feber, drew a picture of how that software could be used online to pair corporate advertisers and website publishers.

Together, based on John’s software and Scott’s drawing, the Ferber brothers built the largest ad network based on an at-the-time new concept of cost-per-click advertising. When they sold the company to AOL/Time Warner in 2004, reached 90 percent of people on the Internet, an average of 20 times per day.

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