Watch the full interview:

Ken Hansen was leading the .NYC top-level domain launch for Neustar. But an opportunity came up that he felt was even bigger than .NYC, one of the most anticipated new gTLDs pending launch.

In this interview you will learn about the mission of the registry, how the registry is operated, what their marketing plan and tactics include, how pricing will be structured in the land rush and general availability phases, and how they will grow registrations.

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